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That blip did not appear to have detracted from the brand's ascension.
"It's assumed that celebrities only endorse products, but I'm here for the long haul to build a brand and grow a business," says Alba.
Communication in today's marketplace is a two-way street." That communication is helping the company grow even more.
Last month, it launched Honest Beauty, a cosmetics line that uses natural ingredients.
"Those events served as a seed for thinking more broadly about how powerful, authentic and important it would be to see the world [in] real time," explains Beykpour, 28.
"My co-founder Joe Bernstein and I became obsessed with the idea of building a teleportation machine—a way to see what was happening around the world, right now, through someone else's eyes." Beykpour's team debuted the app at the beginning of this year before selling to Twitter in March when it was relaunched to great fanfare.
He honed his skills in the late '90s as a media coordinator at pioneering shop Avenue A (which became a Quantive) before taking on senior roles with Razorfish, Dynamite Plant Food and Coca-Cola.
Now, check out this powerhouse group and learn what makes them so influential.
"The brand that I needed just didn't exist, so I had to create it." While Alba's celebrity certainly helps, it is her mission to create a truly transparent company that helped boost The Honest Co.'s brand profile so quickly.